The Social Media MBA in Practice

The Social Media MBA in Practice

  • Producent: John Wiley
  • Rok produkcji: 2013
  • ISBN: 9781118524541
  • Ilość stron: 318
  • Oprawa: Twarda
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Opis: The Social Media MBA in Practice - Christer Holloman

The inside information that marketers and social media practitioners have been dying to get their hands on...It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. This book offers: The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building. The Companion Website features a gold mine of additional material, updates, war stories and much more.Acknowledgements Hall Of Fame Preface ADP -- B2B Selling Allianz -- B2C Selling Barclay Card US -- Customer Collaboration Cisco -- Going Global Confused.com -- From Content To Profit Dell -- Building Advocacy Electrolux -- Business Improvement F5 -- Social Across Departments Getty Images -- Socialise Your Products GiffGaff -- Customer Support By Customers Go-Ahead Group -- Customer Service HCL -- Social For HR Hobart -- B2B Community Building Honda -- Creating A Centre Of Excellence Israel Foreign Office -- Social In Hostile Environments LivingSocial -- Getting Social In B2B Macmillan -- Social Beyond Marketing Nationwide -- Creating Senior Leadership Buy-In NHL Minnesota Wild -- The True Value Of A Fan Nokia -- Delivering Social Media Strategy Play.com -- Monetise Big Data PriceWaterhouseCoopers -- Crowd Sourcing Rentokill -- Crisis Management Sony Mobile -- Managing Quality Control Xerox -- Help Clients Go Social Index


Szczegóły: The Social Media MBA in Practice - Christer Holloman

Tytuł: The Social Media MBA in Practice
Autor: Christer Holloman
Producent: John Wiley
ISBN: 9781118524541
Rok produkcji: 2013
Ilość stron: 318
Oprawa: Twarda
Waga: 0.6 kg


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