Letting Go of the Words

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Opis: Letting Go of the Words - Janice (Ginny) Redish

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. It offers new material on content strategy, search engine optimization, and social media. It provides lots of new and updated examples. It offers more emphasis on new hardware like tablets, iPads, and iPhones. "The book is brimming with advanced knowledge for perfecting written communication in our mobile digital age. If you write anything at all (you send emails, don't you?), you need to grab a copy of Letting Go of the Words and keep it close at hand.This book has joined my writer's bookshelf as a valued aid I refer to every day."--TechWhirl.com, January 21, 2014 "This is a must-have book for anyone associated with preparing web copy. It is not a web developer's technical manual, but rather assists users in preparing an effective message for website visitors. I recommend this truly complete and informative book."--ComputingReviews.com, May 23, 2013 "This comprehensive volume on the language of web design provides practical advice for developers on the effective use of text and language in the creation of highly usable websites."--Reference and Research Book News, February 2013 Praise from the first edition: "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."--Jakob Nielsen, Principal, Nielsen Norman Group "There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web "If you're looking for a concise, comprehensive, and visual guide containing hundreds of practical online writing tips for personal branding success will give you everything needed to take your writing to the next level in Ginny Redish's Letting Go of the Words.This could be the most important Holiday Gift book you give-or receive-this year."--Personal Branding Blog, November 2012 "If you only read one book about online writing and design, get Ginny Redish's Letting Go of the Words: Writing Web Content that Works. It's a book that can do more good for more websites than any other book I can recommend at this time.You read, then you look. You read a little more, and you look again. Suddenly, it all makes sense!"--Published and Profitable, December 2012


Szczegóły: Letting Go of the Words - Janice (Ginny) Redish

Tytuł: Letting Go of the Words
Autor: Janice (Ginny) Redish
Producent: Academic Press
ISBN: 9780123859303
Rok produkcji: 2012
Ilość stron: 368
Oprawa: Miękka
Waga: 0.83 kg


Recenzje: Letting Go of the Words - Janice (Ginny) Redish

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Letting Go of the Words

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. It offers new material on content strategy, search engine optimization, and social media. It provides lots of new and updated examples. It offers more emphasis on new hardware like tablets, iPads, and iPhones. "The book is brimming with advanced knowledge for perfecting written communication in our mobile digital age. If you write anything at all (you send emails, don't you?), you need to grab a copy of Letting Go of the Words and keep it close at hand.This book has joined my writer's bookshelf as a valued aid I refer to every day."--TechWhirl.com, January 21, 2014 "This is a must-have book for anyone associated with preparing web copy. It is not a web developer's technical manual, but rather assists users in preparing an effective message for website visitors. I recommend this truly complete and informative book."--ComputingReviews.com, May 23, 2013 "This comprehensive volume on the language of web design provides practical advice for developers on the effective use of text and language in the creation of highly usable websites."--Reference and Research Book News, February 2013 Praise from the first edition: "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."--Jakob Nielsen, Principal, Nielsen Norman Group "There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web "If you're looking for a concise, comprehensive, and visual guide containing hundreds of practical online writing tips for personal branding success will give you everything needed to take your writing to the next level in Ginny Redish's Letting Go of the Words.This could be the most important Holiday Gift book you give-or receive-this year."--Personal Branding Blog, November 2012 "If you only read one book about online writing and design, get Ginny Redish's Letting Go of the Words: Writing Web Content that Works. It's a book that can do more good for more websites than any other book I can recommend at this time.You read, then you look. You read a little more, and you look again. Suddenly, it all makes sense!"--Published and Profitable, December 2012

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Cena 184,00 PLN
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Wysyłka: Niedostępna
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