Opis: International Business Environment - Graham Wilkinson, Ian Brooks, Jamie Weatherston

This engaging text offers a comprehensive introduction to the global environment that businesses operate in today. It addresses the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social, cultural, technological and environmental developments. Responding to an increasingly international business environment, the book offers a truly global perspective and broad and discursive coverage of the external environment that businesses operate in today.

Maintaining a strong business focus throughout, the book offers valuable pedagogical support including exercises and case studies that cover a broad range of organisations from across the world. Regular mini-cases, chapter summaries, references and further reading also aid learning. Now in full colour for the first time, this text offers a clear and well-designed layout, including full-colour maps that enable the reader to visualise the international context and think critically about different perspectives.< /P>

Aimed at undergraduate students taking an introductory module on the context and environment of business as part of an International Business, Business Studies or Management degree.

Table of contents, The International Business Environment, 2^nd edition

 

Chapter 1- The International Business Environment

 

Chapter 2- The Competitive Environment

 

Chapter 3- The International Economic Environment

 

Chapter 4- The Technological Environment

Chapter 5- The International Cultural, Demographic and Social Environment

Chapter 6- The Ecological Environment

 

Chapter 7- The International Political Environment

 

Chapter 8- The legal Environment

 

Chapter 9- Globalisation, challenges and changes

 

 

Szczegóły: International Business Environment - Graham Wilkinson, Ian Brooks, Jamie Weatherston

Tytuł: International Business Environment
Autor: Graham Wilkinson, Ian Brooks, Jamie Weatherston
Producent: Pearson Education
ISBN: 9780273725664
Rok produkcji: 2010
Ilość stron: 376
Oprawa: Miękka

Recenzje: International Business Environment - Graham Wilkinson, Ian Brooks, Jamie Weatherston