Designing Research Questionnaires for Business and Management Students
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Opis: Designing Research Questionnaires for Business and Management Students - Yuksel Ekinci

Part of SAGE's new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark Saunders and Vadake K. Narayan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. View the complete list of new and forthcoming Mastering Business Research Methods seriesChapter One: Origins of questionnaires within management research Chapter Two: What type of questionnaire? Chapter Three: The basic questionnaire components, types of questions and properties of measurement scales Chapter Four: Part 1 - How to design questionnaires in management research Chapter Four: Part 2- Sequence of questions, layout decisions and questionnaire pilot testing Chapter Five: Questionnaire examples Chapter Six: Questionnaire strengths and limitations


Szczegóły: Designing Research Questionnaires for Business and Management Students - Yuksel Ekinci

Tytuł: Designing Research Questionnaires for Business and Management Students
Autor: Yuksel Ekinci
Producent: SAGE Publications Ltd
ISBN: 9781446273579
Rok produkcji: 2015
Ilość stron: 184
Oprawa: Miękka


Recenzje: Designing Research Questionnaires for Business and Management Students - Yuksel Ekinci
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Designing Research Questionnaires for Business and Management Students

Part of SAGE's new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark Saunders and Vadake K. Narayan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. View the complete list of new and forthcoming Mastering Business Research Methods seriesChapter One: Origins of questionnaires within management research Chapter Two: What type of questionnaire? Chapter Three: The basic questionnaire components, types of questions and properties of measurement scales Chapter Four: Part 1 - How to design questionnaires in management research Chapter Four: Part 2- Sequence of questions, layout decisions and questionnaire pilot testing Chapter Five: Questionnaire examples Chapter Six: Questionnaire strengths and limitations

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Cena 164,54 PLN
Nasza cena 160,83 PLN
Oszczędzasz 2%
Wysyłka: Niedostępna
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Szczegóły: Designing Research Questionnaires for Business and Management Students - Yuksel Ekinci

Tytuł: Designing Research Questionnaires for Business and Management Students
Autor: Yuksel Ekinci
Producent: SAGE Publications Ltd
ISBN: 9781446273579
Rok produkcji: 2015
Ilość stron: 184
Oprawa: Miękka


Recenzje: Designing Research Questionnaires for Business and Management Students - Yuksel Ekinci

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