Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail

,

Książka
Wysyłka: Niedostępna
Sugerowana cena detaliczna 128,30 PLN
Nasza cena: 91,63 PLN
Oszczędzasz 28%
Dodaj do Schowka
Zaloguj się
Przypomnij hasło
×
×
Paypo
Oferujemy szeroki asortyment - ponad 120 tys. produktów
Dysponujemy solidną wiedzą - działamy już 11 lat
Dbamy o wybór najcenniejszych tytułów

Opis: Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail - Jayne O`Donnell, Kit Yarrow

Discover the forces driving the decisions of today`s most sought after consumersAccording to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O`Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers.* Shows what it takes to successfully woe and win young consumers with purchasing power* Filled with surprising insights into the psyche of Gen Y buyers* Written by an expert in consumer research and a well-connected media consumer authorGen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.


Szczegóły: Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail - Jayne O`Donnell, Kit Yarrow

Tytuł: Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail
Autor: Jayne O`Donnell, Kit Yarrow
Wydawnictwo: Jossey Bass
ISBN: 9780470400913
Rok wydania: 2009
Ilość stron: 250
Waga: 0.47 kg


Recenzje: Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail - Jayne O`Donnell, Kit Yarrow

Zaloguj się
Przypomnij hasło
×
×

Książka

Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail

,

Discover the forces driving the decisions of today`s most sought after consumersAccording to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O`Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers.* Shows what it takes to successfully woe and win young consumers with purchasing power* Filled with surprising insights into the psyche of Gen Y buyers* Written by an expert in consumer research and a well-connected media consumer authorGen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.

Powiadom o dostępności
Podaj swój e-mail a zostaniesz poinformowany jak tylko pozycja będzie dostępna.
×

Zapowiedź 2011-09-30

Cena 128,30 PLN
Nasza cena 91,63 PLN
Oszczędzasz 28%
Wysyłka: Niedostępna
Dodaj do Schowka
Zaloguj się
Przypomnij hasło
×
×

Paypo

Szczegóły: Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail - Jayne O`Donnell, Kit Yarrow

Tytuł: Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail
Autor: Jayne O`Donnell, Kit Yarrow
Wydawnictwo: Jossey Bass
ISBN: 9780470400913
Rok wydania: 2009
Ilość stron: 250
Waga: 0.47 kg


Recenzje: Gen Buy: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail - Jayne O`Donnell, Kit Yarrow

Zaloguj się
Przypomnij hasło
×
×

Klienci, którzy kupili oglądany produkt kupili także:


Zaloguj się
Przypomnij hasło
×
×
Dodane do koszyka
×