Marketing Management Global Edition

Książka
  • Wydawnictwo: Abacus
  • Oprawa: Miękka
Wysyłka: 1-2 dni robocze + czas dostawy
Sugerowana cena detaliczna 303,00 PLN
Nasza cena: 260,28 PLN
Oszczędzasz 14%
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Opis: Marketing Management - Kotler Philip

For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

Please note that the product you are purchasing does not include MyMarketingLab.


Szczegóły: Marketing Management - Kotler Philip

Tytuł: Marketing Management
Podtytuł: Global Edition
Autor: Kotler Philip
Wydawnictwo: Abacus
ISBN: 9781292092621
Języki: angielski
Rok wydania: 2018
Ilość stron: 832
Format: 21.6x27.4cm
Oprawa: Miękka
Waga: 1.475 kg


Recenzje: Marketing Management - Kotler Philip

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Książka

Marketing Management
Global Edition

  • Wydawnictwo: Abacus
  • Oprawa: Miękka

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Please note that the product you are purchasing does not include MyMarketingLab.

Cena 303,00 PLN
Nasza cena 260,28 PLN
Oszczędzasz 14%
Wysyłka: 1-2 dni robocze + czas dostawy
Dodaj do Schowka
Zaloguj się
Przypomnij hasło
×
×
Zaloguj się
Przypomnij hasło
×
×