Strategic Marketing Problems

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Opis: Strategic Marketing Problems - Robert Peterson, Roger Kerin

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.Chapter 1: Foundations of Strategic Marketing Management Chapter 2: Financial Aspects of Marketing Management Chapter 3: Marketing Decision Making and Case Analysis Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting Chapter 5: Product and Service Strategy and Brand Management Chapter 6: Integrated Marketing Communication Strategy and Management Chapter 7: Marketing Channel and Supply Chain Strategy and Management Chapter 8: Pricing Strategy and Management Chapter 9: Marketing Strategy Reformulation: The Control Process Chapter 10: Global Marketing Strategy and Management


Szczegóły: Strategic Marketing Problems - Robert Peterson, Roger Kerin

Tytuł: Strategic Marketing Problems
Autor: Robert Peterson, Roger Kerin
Producent: Pearson Education
ISBN: 9780273768944
Rok produkcji: 2012
Ilość stron: 744
Oprawa: Miękka
Waga: 1.61 kg


Recenzje: Strategic Marketing Problems - Robert Peterson, Roger Kerin

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Strategic Marketing Problems

,

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.Chapter 1: Foundations of Strategic Marketing Management Chapter 2: Financial Aspects of Marketing Management Chapter 3: Marketing Decision Making and Case Analysis Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting Chapter 5: Product and Service Strategy and Brand Management Chapter 6: Integrated Marketing Communication Strategy and Management Chapter 7: Marketing Channel and Supply Chain Strategy and Management Chapter 8: Pricing Strategy and Management Chapter 9: Marketing Strategy Reformulation: The Control Process Chapter 10: Global Marketing Strategy and Management

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Cena 309,00 PLN
Nasza cena 288,91 PLN
Oszczędzasz 6%
Wysyłka: Niedostępna
Dodaj do Schowka
Zaloguj się
Przypomnij hasło
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Szczegóły: Strategic Marketing Problems - Robert Peterson, Roger Kerin

Tytuł: Strategic Marketing Problems
Autor: Robert Peterson, Roger Kerin
Producent: Pearson Education
ISBN: 9780273768944
Rok produkcji: 2012
Ilość stron: 744
Oprawa: Miękka
Waga: 1.61 kg


Recenzje: Strategic Marketing Problems - Robert Peterson, Roger Kerin

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