Essential Guide to Marketing Planning

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Opis: Essential Guide to Marketing Planning - Marian Burk Wood

Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.Chapter 1 Introduction to marketing planning today Chapter 2 Analysing the current situation Chapter 3 Analysing customers and markets Chapter 4 Segmenting, targeting and positioning Chapter 5 Planning direction and objectives Chapter 6 Planning for products and brands Chapter 7 Planning for pricing Chapter 8 Planning for channels and logistics Chapter 9 Planning for communications and influence Chapter 10 Supporting the marketing mix Chapter 11 Planning metrics and performance measurement Chapter 12 Planning implementation and control Appendix: Sample marketing plan: Lost Legends Luxury Chocolatier


Szczegóły: Essential Guide to Marketing Planning - Marian Burk Wood

Tytuł: Essential Guide to Marketing Planning
Autor: Marian Burk Wood
Producent: Pearson Education
ISBN: 9780273773634
Rok produkcji: 2013
Ilość stron: 328
Oprawa: Miękka
Waga: 0.58 kg


Recenzje: Essential Guide to Marketing Planning - Marian Burk Wood

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Essential Guide to Marketing Planning

Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills.Chapter 1 Introduction to marketing planning today Chapter 2 Analysing the current situation Chapter 3 Analysing customers and markets Chapter 4 Segmenting, targeting and positioning Chapter 5 Planning direction and objectives Chapter 6 Planning for products and brands Chapter 7 Planning for pricing Chapter 8 Planning for channels and logistics Chapter 9 Planning for communications and influence Chapter 10 Supporting the marketing mix Chapter 11 Planning metrics and performance measurement Chapter 12 Planning implementation and control Appendix: Sample marketing plan: Lost Legends Luxury Chocolatier

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Cena 133,00 PLN
Nasza cena 126,62 PLN
Oszczędzasz 4%
Wysyłka: Niedostępna
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Szczegóły: Essential Guide to Marketing Planning - Marian Burk Wood

Tytuł: Essential Guide to Marketing Planning
Autor: Marian Burk Wood
Producent: Pearson Education
ISBN: 9780273773634
Rok produkcji: 2013
Ilość stron: 328
Oprawa: Miękka
Waga: 0.58 kg


Recenzje: Essential Guide to Marketing Planning - Marian Burk Wood

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