My LinkedIn

My LinkedIn

  • Producent: Que Corporation
  • Rok produkcji: 2013
  • ISBN: 9780789752703
  • Ilość stron: 336
  • Oprawa: Miękka
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My LinkedIn(R) Step-by-step instructions with callouts to photos that show you exactly what to do Help when you run into problems or limitations with LinkedIn Tips and Notes to help you take full advantage of LinkedIn Full-color, step-by-step tasks walk you through making the most of LinkedIn! Learn how to: * Leverage the vast LinkedIn network, with hundreds of millions of members worldwide * Create your LinkedIn account, explore the LinkedIn site, and get started fast * Define your goals and create a profile that helps you achieve them * Enhance your profile with multimedia content including images, audio, video, and documents * Connect with people you know-and people you need to know * Make the most of LinkedIn Messages, InMail(TM), and Introductions * Systematically build your professional brand * Find new jobs, consulting opportunities, and clients * Optimize and streamline the way you manage contacts * Request, provide, manage, and revise professional recommendations * Use endorsements to demonstrate your expertise * Customize your LinkedIn home page to view the content that's most relevant to you * Use LinkedIn Groups for networking, research, and marketing * Extend the power of LinkedIn with external tools * Access LinkedIn from mobile devices * Use LinkedIn to recruit the world's best talent * Decide whether to upgrade to a LinkedIn premium account * Promote your firm with an outstanding LinkedIn Company Page * Drive maximum value from LinkedIn Ads and Sponsored UpdatesGetting to Know LinkedIn 3 Understanding What You Can Do with LinkedIn ... 4 Discovering What Makes LinkedIn Different ... 5 Understanding the Key to LinkedIn Success ... 6 1 Creating Your LinkedIn Account 9 Getting Started with LinkedIn ...10 Create a LinkedIn Account ...10 Finding Your Way Around LinkedIn ...14 Explore the LinkedIn Home Page ...14 Navigate LinkedIn ...17 Sign In to LinkedIn ...18 Sign Out of LinkedIn...19 View the LinkedIn Blog ...19 Get Help ...20 Choosing the Right LinkedIn Account Type ...20 Upgrade to a LinkedIn Premium Account ...23 2 Creating Your LinkedIn Profile 27 Exploring LinkedIn Profiles ...28 View Your Profile ...31 Edit Your Profile ...33 Entering Basic Profile Information ...34 Edit Your Name ...34 Edit Your Headline ...35 Edit Your Location and Industry ...36 Add a Profile Photo ...36 Edit Your Contact Information ...38 Integrate Your LinkedIn Account with Twitter ...39 Add Website Links ...41 Add a Profile Summary ...42 Edit Your Current Position ...43 Add a Previous Position ...45 Add Educational Information ...46 Add Your Interests ...49 Add Personal Details ...50 Enter Contact Details ...51 Add Your Skills and Expertise ...52 Adding Media Files ...53 Upload a File ...55 Link to a URL...57 Edit a Media File ...58 Move a Media File ...59 Remove a Media File ...59 Adding Profile Sections ...60 Add a Section ...61 Customizing Your Public Profile and URL...64 Customize Your Public Profile ...64 Hide Your Public Profile ...65 Customize Your Public Profile URL ...65 Create a Profile Badge ...66 Exploring Other Profile Options ...67 3 Developing Your LinkedIn Network 71 Developing a Connection Strategy ...72 Building Your Network ...73 Import Email Contacts ...74 Import Your Gmail Contacts ...75 Find and Connect with Alumni ...76 Send an Invitation to Connect ...77 Connect with People Not on LinkedIn ...79 Respond to an Invitation ...80 Managing Your Connections ...84 Add a Tag ...86 Remove a Connection ...88 Editing Contact Info on a Profile ...88 4 Customizing Your LinkedIn Settings 91 Customizing the Way You Use LinkedIn ...92 Open the Account & Settings Page ...92 Change or Add an Email Address ...93 Change Your Password ...94 Customizing Profile Settings ...95 Manage Your Activity Broadcasts ...95 Manage Your Activity Feed ...96 View Profiles Anonymously ...97 Specify Who Can View Your Connections ...98 Change Your Profile Photo and Visibility ...99 Hide Profile Views ... 100 Manage Your Twitter Settings ... 100 Customizing Email Notification Settings ... 101 Specify Email Frequency ... 102 Manage Push Notifications ... 103 Specify the Types of Messages You Want to Receive ... 104 Specify Who Can Send You Invitations ... 105 Managing Group, Company, and Application Settings ... 106 Specify Group Display Order ... 107 Turn Off Group Invitations ... 108 Turn Off Group Notifications ... 108 View Companies You're Following ... 109 Manage Applications That Access LinkedIn ... 109 Manage Data Sharing with Third-Party Applications ... 110 Manage LinkedIn Plugins on Third-Party Sites ... 111 Managing Your Account Settings ... 111 Customize Your Home Page Updates ... 112 Close Your Account ... 112 Get LinkedIn Content in an RSS Feed ... 114 5 Managing and Updating Your Profile 117 Maintaining an Updated Profile ... 118 Update Your Profile ... 118 Sharing Updates ... 120 Share a Text Update ... 121 Share a Link... 121 Share an Attached File ... 122 Delete an Update on Your Home Page... 125 6 Communicating with Other LinkedIn Members 129 Understanding LinkedIn Messages, InMail, and Introductions ... 129 Managing Your Inbox ... 131 Preview Your Inbox ... 131 View Messages in Your Inbox ... 132 Reply to a Message ... 133 Archive Messages ... 134 Mark and Unmark Messages as Read ... 135 Delete Messages ... 135 Sending Messages ... 136 Send a Message from the Inbox ... 136 Send a Message from a Connection's Profile ... 138 Sending InMail ... 140 Send InMail to an OpenLink Network Participant... 141 Requesting Introductions ... 143 Request an Introduction ... 145 Manage Introduction Requests ... 146 7 Searching on LinkedIn 149 Finding Information Fast on LinkedIn ... 150 Perform a Quick Search ... 150 Searching for People... 150 Search for a Specific Person ... 151 View People Search Results ... 151 Interact with People on the Search Results Page ... 152 Narrowing People Search Results ... 154 Perform an Advanced People Search ... 154 Save a People Search ... 156 8 Using LinkedIn Tools 159 Exploring the LinkedIn Tools Page ... 159 Working with Email Signatures... 160 Create an Email Signature ... 161 Using the Sharing Bookmarklet ... 162 Share with the Bookmarklet ... 164 Exploring LinkedIn Mobile Applications ... 165 Exploring Other LinkedIn Tools ... 167 Use LinkedIn Plugins ... 167 View LinkedIn Labs Tools ... 168 9 Viewing News on LinkedIn Pulse 171 Viewing and Customizing News ... 171 View LinkedIn Pulse Content ... 172 View More News ... 173 Customize Your News ... 174 Customize LinkedIn Pulse Email Alerts ... 174 Exploring Influencers ... 176 Follow an Influencer ... 176 View an Influencer's Content ... 177 View Influencer Posts ... 178 Unfollow an Influencer ... 178 Exploring Channels ... 179 Follow a Channel ... 179 Unfollow a Channel ... 180 10 Finding a Job 183 Attracting Recruiters and Hiring Managers ... 183 Searching for Jobs ... 186 Search Job Postings ... 186 View Job Postings ... 188 Perform an Advanced Job Search ... 190 Applying for a Job ... 191 Apply for a Job on LinkedIn ... 191 Finding Recruiters and Hiring Managers ... 193 Search for People Who Can Hire You ... 193 Exploring Job Seeker Premium Accounts ... 195 Upgrade to a Job Seeker Premium Account ... 195 11 Working with LinkedIn Recommendations 199 Understanding LinkedIn Recommendations ... 199 Requesting Recommendations ... 201 Request a Recommendation ... 202 Responding to Recommendation Requests ... 203 Respond to a Recommendation Request for a Colleague or Business Partner ... 205 Respond to a Recommendation Request for a Service Provider ... 207 Respond to a Recommendation Request for a Student ... 209 Managing Recommendations You've Received ... 211 Accept Recommendations ... 211 Hide Recommendations You've Received ... 213 Request a Revised Recommendation ... 214 Managing Recommendations You've Given ... 215 Edit a Recommendation You've Given... 215 Withdraw a Recommendation You've Given ... 216 Hide Recommendations You've Given ... 217 12 Working with LinkedIn Endorsements 219 Giving Endorsements ... 220 Endorse Skills at the Top of a Profile ... 220 Endorse Skills in a Profile's Skills & Expertise Section ... 221 Remove an Endorsement ... 221 Receiving and Managing Endorsements ... 222 View Endorsement Notifications ... 222 Hide an Endorsement ... 224 Hide All Endorsements ... 225 Add Skills ... 226 Delete Skills ... 227 13 Recruiting Job Candidates 229 Posting Jobs on LinkedIn ... 230 Post a Job ... 230 Manage Job Postings ... 235 Post a Job on a Group's Jobs Tab ... 236 Searching for Job Candidates ... 238 Using LinkedIn Talent Solutions ... 239 14 Participating in LinkedIn Groups 243 Getting Started with LinkedIn Groups ... 244 Join a Group ... 245 Follow Up on a Request to Join a Members-Only Group ... 247 Participating in Group Discussions ... 247 View Group Discussions ... 248 Like a Discussion ... 249 Adding a Comment to a Discussion ... 249 Share a Discussion ... 250 Follow Group Discussions and Members ... 251 Reply Privately to a Discussion ... 252 Flag Discussions and Comments ... 253 Start a Discussion ... 253 Create a Poll ... 255 Viewing Group Promotions ... 257 Viewing Group Job Postings ... 257 View Jobs on the Jobs Tab ... 257 Managing Your Groups ... 258 View Your Groups ... 258 View Basic Group Information ... 259 Search a Group ... 260 View Group Members ... 261 Manage Group Settings ... 261 Share a Group with Other LinkedIn Users ... 263 Leave a Group ... 264 Creating and Managing Your Own Group ... 264 Create Your Own Group ... 265 Manage Your Own Group ... 268 15 Working with Company Pages 271 Exploring LinkedIn Company Pages ... 271 Searching for Companies ... 272 Search for Companies by Name ... 273 Search for Companies by Specific Criteria ... 274 Following and Unfollowing Companies ... 276 Unfollow a Company ... 276 Creating and Managing a Company Page ... 277 Create a Company Page ... 278 Post an Update to a Company Page ... 281 Edit a Company Page ... 283 16 Advertising on LinkedIn 287 Working with LinkedIn Ads ... 288 Create a LinkedIn Ad ... 289 Working with Sponsored Updates ... 294 Sponsor an Update ... 295 Index 301

Szczegóły

Tytuł: My LinkedIn

Autor: Patrice-Anne Rutledge

Producent: Que Corporation

ISBN: 9780789752703

Rok produkcji: 2013

Ilość stron: 336

Oprawa: Miękka

Waga: 0.53 kg

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