Chaos Monkeys Inside the Silicon Valley Money Machine
Garcia Martinez Antonio
- Wydawnictwo: Ebury Press
- Oprawa: Miękka
Opis: Chaos Monkeys - Garcia Martinez Antonio
NEW YORK TIMES BESTSELLER. An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar?s Poker meets The Social Network. Computer engineers use ?chaos monkey? software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society?s chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as ?high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times?, Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook?s nascent advertising team. Here he turned users? data into profit for COO Sheryl Sandberg and chairman and CEO Mark ?Zuck? Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg?s desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital ?privacy?, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
Szczegóły: Chaos Monkeys - Garcia Martinez Antonio
Tytuł: Chaos Monkeys
Podtytuł: Inside the Silicon Valley Money Machine
Autor: Garcia Martinez Antonio
Wydawnictwo: Ebury Press
ISBN: 9781785036460
Języki: angielski
Rok wydania: 2018
Ilość stron: 516
Format: 13.0x20.0cm
Oprawa: Miękka
Waga: 0.285 kg
Recenzje: Chaos Monkeys - Garcia Martinez Antonio
Promocje
- Światowy Dzień Książki - książki o książkach Sprawdź
- Światowy Dzień Książki - bestsellery dla dzieci Sprawdź
- Światowy Dzień Książki - bestsellery Sprawdź
- Światowy Dzień Książki - Książki niezwyczajne Sprawdź
- Światowy Dzień Książki - biografie pisarzy Sprawdź
- Światowy Dzień Książki - z tą książką Ci do twarzy! Sprawdź
- Wiosna z wydawnictwem Nasza księgarnia Sprawdź
- Książki, które inspirują - wydawnictwo Muza Sprawdź
- Dodatkowe rabaty - wydawnictwo Agora Sprawdź
- Dodatkowe rabaty - książki Sprawdź
- Dodatkowe rabaty - Zabawki TM Toys w supercenach Sprawdź
Klienci, którzy kupili oglądany produkt kupili także:
Chaos Monkeys
Inside the Silicon Valley Money Machine
Garcia Martinez Antonio
- Wydawnictwo: Ebury Press
- Oprawa: Miękka
NEW YORK TIMES BESTSELLER. An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar?s Poker meets The Social Network. Computer engineers use ?chaos monkey? software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society?s chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as ?high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times?, Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook?s nascent advertising team. Here he turned users? data into profit for COO Sheryl Sandberg and chairman and CEO Mark ?Zuck? Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg?s desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary. In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital ?privacy?, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
Zapowiedź 2017-04-24
Szczegóły: Chaos Monkeys - Garcia Martinez Antonio
Tytuł: Chaos Monkeys
Podtytuł: Inside the Silicon Valley Money Machine
Autor: Garcia Martinez Antonio
Wydawnictwo: Ebury Press
ISBN: 9781785036460
Języki: angielski
Rok wydania: 2018
Ilość stron: 516
Format: 13.0x20.0cm
Oprawa: Miękka
Waga: 0.285 kg
Recenzje: Chaos Monkeys - Garcia Martinez Antonio
Promocje
- Światowy Dzień Książki - książki o książkach Sprawdź
- Światowy Dzień Książki - bestsellery dla dzieci Sprawdź
- Światowy Dzień Książki - bestsellery Sprawdź
- Światowy Dzień Książki - Książki niezwyczajne Sprawdź
- Światowy Dzień Książki - biografie pisarzy Sprawdź
- Światowy Dzień Książki - z tą książką Ci do twarzy! Sprawdź
- Wiosna z wydawnictwem Nasza księgarnia Sprawdź
- Książki, które inspirują - wydawnictwo Muza Sprawdź
- Dodatkowe rabaty - wydawnictwo Agora Sprawdź
- Dodatkowe rabaty - książki Sprawdź
- Dodatkowe rabaty - Zabawki TM Toys w supercenach Sprawdź