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Opis
How do you see women? And how do they see themselves?In her role as Head Strategist at the world famous advertising agency J. Walter Thompson, author Rachel Pashley decided to find out. In a global survey orchestrated over five years, over 8,000 women responded, aged seventeen to seventy across 19 countries. The results make fascinating reading.Working with the results, Pashley defines four key 'female tribes: Alphas (focusing on achievement and career); Hedonists (focused on pleasure and self-development); Traditionalists (women whose chief focus is home and children); Altruists (women who focus on community and environment).She also asked about women's values and measures of success. Interestingly, those with more assertive values came from India and Saudi Arabia, while measures of success the world over did not necessarily include marriage or children.
Szczegóły
Rok wydania
2018
Oprawa
Twarda
Ilość stron
272
Format
16.0x24.0cm
Języki
angielski
ISBN
9780753553008
Rodzaj
Książka
Stan
Nowy
EAN
9780753553008
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New Female Tribes
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