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Cambridge Marketing Handbook: Distribution
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Kogan Page
Oprawa: Twarda
Opis
Distribution within an organization relates to processes, people and interrelations between other organizations which connect the production of the products and services to their end-users. It is a chain of elements that, when connected, provides a smooth flow of orders and fulfilment across the business. It can be long and distributed or short and concise and, like any chain, it is only as strong as its weakest link. This handbook from the Cambridge Marketing College series analyzes and assesses the different distribution models and identifies the key issues related to determining distribution strategy across an organization. It provides a concise guide to identifying the key distribution activities within a wide variety of national, international, physical and on-line businesses and how to relate the experiences of other businesses within a company.
Szczegóły
Tytuł
Cambridge Marketing Handbook: Distribution
Autor
Cambridge Marketing College
, Karl Meyer
Wydawnictwo
Rok wydania
2013
Oprawa
Twarda
Ilość stron
112
ISBN
9780749470654
EAN
9780749470654
Kraj produkcji
GB
Producent
John Wiley & Sons Limited
New Era House, 8 Oldlands Way
PO22 9NQ Bognor Regis, West Sussex
GB
PO22 9NQ Bognor Regis, West Sussex
GB
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