231.56
Książki
Oxford University Press
The Business Environment
Wydawnictwo:
Oxford University Press
Oprawa: Miękka
231,56 zł
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Opis
The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic 'PESTLE' structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment with an integrated global focus. The Business Environment 3e is supported by an extensive Online Resource Centre, featuring: Student resources: Multiple-choice questions Author podcasts Lecturer resources: Figures and tables from the text Lecturer's guide to each chapter PowerPoint slides Answers to review questions Test bank1. Introduction: 'Business' and its 'environment' in a 'globalizing world' ; PART ONE: ENVIRONMENTS ; 2. The economic environment ; 3. The technological environment ; 4. The political environment ; 5. The legal environment ; 6. The social and cultural environment ; 7. The ethical environment ; 8. The natural environment ; PART TWO: ISSUES ; 9. Growth versus austerity? The macroeconomy in a globalizing world ; 10. Globalization of business: Good or bad? ; 11. Does business have too much power? ; 12. Are opportunities in business equal? ; 13. Creating effective trading blocs: What lessons does the European Union provide? ; 14. The public sector: becoming more business-like in a globalizing world? ; CONCLUSION ; 16. Conclusion - Looking ahead: managing in a dynamic environment
Szczegóły
Tytuł
The Business Environment
Wydawnictwo
Rok wydania
2014
Oprawa
Miękka
Ilość stron
512
ISBN
9780199661381
Stan
Nowy
EAN
9780199661381
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The Business Environment
231,56 zł
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