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Książki
Pearson
A Framework for Marketing Management
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
A Succinct Guide to 21st Century Marketing ManagementFramework for Marketing Management is a concise, streamlined version of Kotler and Keller?s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book?s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Szczegóły
Tytuł
A Framework for Marketing Management
Autor
Kotler Phillip
, Keller Kevin Lane
Wydawnictwo
Wydanie
6
Rok wydania
2015
Oprawa
Miękka
Ilość stron
344
Format
19.0x23.0cm
Języki
angielski
Rodzaj
Książka
EAN
9781292093147
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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