Książki
Podręczniki
Szkoła i biuro
Gry
Zabawki
128.9
Książki
Oxford University Press
How Brands Grow
Wydawnictwo:
Oxford University Press
Opis
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested, they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
The most distinctive element to this book is that the laws presented are tried and tested, they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Szczegóły
Rok wydania
2010
Ilość stron
246
ISBN
9780195573565
Rodzaj
Książka
Stan
Nowy
EAN
9780195573565
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How Brands Grow
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