How Google Works

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden`s observation that `it`s what you learn after you know it all that counts`. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.
The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub `smart creatives`. The management maxims (`Consensus requires dissension`, `Exile knaves but fight for divas`, `Think 10X, not 10%`) are illustrated with previously unreported anecdotes from Google`s corporate history.
`Back in 2010, Eric and I created an internal class for Google managers,` says Rosenberg. `The class slides all read `Google confidential` until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.`