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Opis
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.
From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
Szczegóły
Rok wydania
2019
Oprawa
Twarda z obwolutą
Ilość stron
608
Format
14 x 20 cm
Języki
angielski
Języki
niemiecki
Języki
francuski
ISBN
9783836576758
Redakcja
Wiedemann Julius
Rodzaj
Książka
Stan
Nowy
EAN
9783836576758
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