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Opis
How many hours' worth of songs are on your Spotify Wrapped this year?
How much is your commute time really worth?
How do you work out how likely you are to get Covid based on the
official statistics?
How do your viewing hours track against the most popular shows on
Netflix?
Whether you're interested in global problems like climate change, and
understanding that the Australian wildfires destroyed an area twice the
size of Portugal, or just grasping how few people have washed their
hands between visiting the bathroom and touching your hands, this book
will help math-lovers and math-haters alike translate the numbers that
animate our world.
Until recently, most languages had no words for numbers greater than
five. While the numbers in our world have become increasingly complex,
our brains are stuck in the past. Yet the ability to communicate and
understand numbers has never mattered more. So how can we effectively
translate numbers and stats so that the data comes alive?
Drawing on years of research into making ideas stick, Chip Heath and
Karla Starr outline six critical principles that will give anyone the
tools to communicate numbers with more transparency and meaning. Using
concepts such as simplicity, concreteness and familiarity, the authors
reveal what's compelling about a number and show how to transform it
into its most engaging form.
How much is your commute time really worth?
How do you work out how likely you are to get Covid based on the
official statistics?
How do your viewing hours track against the most popular shows on
Netflix?
Whether you're interested in global problems like climate change, and
understanding that the Australian wildfires destroyed an area twice the
size of Portugal, or just grasping how few people have washed their
hands between visiting the bathroom and touching your hands, this book
will help math-lovers and math-haters alike translate the numbers that
animate our world.
Until recently, most languages had no words for numbers greater than
five. While the numbers in our world have become increasingly complex,
our brains are stuck in the past. Yet the ability to communicate and
understand numbers has never mattered more. So how can we effectively
translate numbers and stats so that the data comes alive?
Drawing on years of research into making ideas stick, Chip Heath and
Karla Starr outline six critical principles that will give anyone the
tools to communicate numbers with more transparency and meaning. Using
concepts such as simplicity, concreteness and familiarity, the authors
reveal what's compelling about a number and show how to transform it
into its most engaging form.
Szczegóły
Rok wydania
2022
Oprawa
Miękka
Ilość stron
174
Format
15.0 x 23.0 cm
Języki
angielski
ISBN
978-1-78763-422-0
Rodzaj
Książka
Stan
Nowy
EAN
9781787634220
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Making Numbers Count
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