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Książki
Pearson
The Strategy and Tactics of Pricing
Wydawnictwo:
Pearson
Oprawa: Miękka
Opis
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.Chapter 1: Strategic Pricing Chapter 2: Value Creation Chapter 3: Price Structure Chapter 4: Price and Value Communication Chapter 5: Pricing Policy Chapter 6: Price Level Chapter 7: Financial Analysis Chapter 8: Pricing Over the Product Life Cycle Chapter 9: Pricing Strategy Implementation Chapter 10: Costs Chapter 11: Competition Chapter 12: Ethics and the Law
Szczegóły
Tytuł
The Strategy and Tactics of Pricing
Autor
Joseph Zale
, John Hogan
, Thomas Nagle
Wydawnictwo
Rok wydania
2013
Oprawa
Miękka
Ilość stron
320
ISBN
9781292023236
EAN
9781292023236
Kraj produkcji
PL
Producent
GPSR Pearson Central Europe Sp. z o.o.
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