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Opis
Why do some ideas make it big while others fail to take off? According
to award-winning behavioural economist John List, the answer comes down
to a single question: Can the idea scale?
Countless enterprises fall apart the moment they scale; their positive
results fizzle, they lose valuable time and money, and the great
electric charge of potential that drove them early on disappears. In
short, they suffer a voltage drop. Yet success and failure are not about
luck - in fact, there is a rhyme and reason as to why some ideas fail
and why some make it big. Certain ideas are predictably scalable, while
others are predictably destined for disaster.
In The Voltage Effect, University of Chicago economist John A. List
explains how to identify the ideas that will be successful when scaled,
and how to avoid those that won't. Drawing on his own original research,
as well as fascinating examples from the realms of business, government,
education, and public health, he details the five signature elements
that cause voltage drops, and unpacks the four proven techniques for
increasing positive results - or voltage gains - and scaling great ideas
to their fullest potential.
By understanding the science of scaling, we can drive change in our
schools, workplaces, communities, and society at large. Because a better
world can only be built at scale.
to award-winning behavioural economist John List, the answer comes down
to a single question: Can the idea scale?
Countless enterprises fall apart the moment they scale; their positive
results fizzle, they lose valuable time and money, and the great
electric charge of potential that drove them early on disappears. In
short, they suffer a voltage drop. Yet success and failure are not about
luck - in fact, there is a rhyme and reason as to why some ideas fail
and why some make it big. Certain ideas are predictably scalable, while
others are predictably destined for disaster.
In The Voltage Effect, University of Chicago economist John A. List
explains how to identify the ideas that will be successful when scaled,
and how to avoid those that won't. Drawing on his own original research,
as well as fascinating examples from the realms of business, government,
education, and public health, he details the five signature elements
that cause voltage drops, and unpacks the four proven techniques for
increasing positive results - or voltage gains - and scaling great ideas
to their fullest potential.
By understanding the science of scaling, we can drive change in our
schools, workplaces, communities, and society at large. Because a better
world can only be built at scale.
Szczegóły
Rok wydania
2022
Oprawa
Miękka
Ilość stron
266
Format
15.0 x 23.0 cm
Języki
angielski
ISBN
9780241556849
Rodzaj
Książka
Stan
Nowy
EAN
9780241556849
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