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Routledge
Understanding Media
Wydawnictwo:
Routledge
Oprawa: Miękka
85,29 zł
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Opis
When Marshall McLuhan first coined the phrases „global village” and „the medium is the message” in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan.
Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane.
Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane.
Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Szczegóły
Rok wydania
2019
Oprawa
Miękka
Ilość stron
394
Format
12.5x20.0cm
Języki
angielski
ISBN
9780415253970
Rodzaj
Książka
Stan
Nowy
EAN
9780415253970
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